What We Can Learn From Watching the Oscars
I love the Academy Awards. As a movie fan, it is an amazing annual showcase of the stars and talent that go into a craft I still find magical. I’ve even run an annual Oscar pool to get friends and...
View ArticleThree Lessons to Learn About Connected Consumers
We heard a very interesting session on the ‘connected consumer’ the other day at Mobile World Congress, featuring the CEOs of Best Buy, eBay and Interpublic Group (our parent company). Here are three...
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At Mobile World Congress, Meet Social Machines. Your Next Client.
At Mobile World Congress, Ericsson introduced a new social network for devices that mirrors how real people communicate. We’re preparing to help those devices develop influence, accumulate ‘likes’ and...
View ArticleHow to Make the Most of Mobile World Congress
Having just wrapped up a very enjoyable three days at Mobile World Congress in Barcelona, it is a good time to reflect on what can make this show a success for marketers and companies. Collide...
View ArticleThe Newest Oldest Rule of PR: Engagement
In the beginning, there was the pitch. Elevator pitches, reporter pitches, fastballs and curveballs. The definition of a good PR person was based on the impact of their pitch – to journalists who would...
View ArticleWhat I Don’t Hate About CES
I’ll admit that I love to hate CES as much as everyone else. The lines for everything from check-in to taxicabs are too long, the working hours are even longer and God forbid for PR people – the news...
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